COVID-19 update: Our offices are open and continue to operate under enhanced safety protocols to protect our patients and team members. LEARN MORE.

Extended Hours
Experienced Dentists
Adult and Pediatric Services

We’re now open for dental care. Call us to schedule your next appointment or with any questions. Stay Safe!

Hours

Monday 10:00-6:00
Tuesday 9:00-5:00
Wednesday 8:00-5:00
Thursday 9:00-5:00
Friday 8:00-12:00 (every other week)
Saturday Closed

Service representatives standing by

  • Monday – Thursday: 7:15am – 8pm PST
  • Friday: 7:15am – 6pm PST
  • Saturday: 7:30am – 4pm PST

New Patients

$100 Off Non-Covered Services

New patients only. On services of $300 or greater not covered by insurance. Services provided by an Arizona certified dentist.

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    New Patients

    $50 Exam & X-Rays

    Includes new patient exam and full mouth X-Rays.

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      Ortho Special

      Braces from $99 Month

      Flexible payment plans. Including FREE Orthodontic consultation.

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        To Know Us Is To Love Us

        LEARN ABOUT US

        Located at 3414 W Union Hills Dr Suite 14, Gentle Dental Deer Valley serves patients in and around Phoenix, Arizona, including Country Ridge, Union Hills Estates, and Granville.

        At Gentle Dental Deer Valley, we pride ourselves on building relationships for life with our patients by providing a great patient experience, open communication, excellent service, and education to help maintain good oral health and overall well-being. We promise to make you feel valued, respected, and as important as family–that’s the Gentle Dental way!

        Using new technologies and the latest techniques, our expert team offers personalized family dentistry for patients of all ages. We can help you with all types of general dentistry, emergency dentistry, orthodontics, endodontics and periodontics, dental implants, oral surgery, and teeth whitening. For a relaxing environment, we can also provide TV and headphones to focus your mind on something else during your procedure.

        We also offer flexible hours for your convenience, including evenings and weekends by appointment, and accept most insurance plans. For those without dental insurance, we offer a Gentle Dental Smile Plan that provides low-cost preventive and diagnostic care, as well as discounts of 20 percent or more on most dental treatments. We also have payment plans available as needed.

        Stop in and see us on W. Union Hills Drive off N. 35th Avenue in the F&R Union Hills Center. We are located next to Bailey’s Pub and AMF Union Hills Lanes. We also offer handicapped-accessible parking for your convenience. To set up an appointment or for further assistance, please call us at 480-534-2907. One of our friendly staff members will be happy to speak with you.

        Meet The Team

        WHO WE ARE

        • Rozbeh Hossieni

          Rozbeh Hossieni

          D.D.S., M.D., Oral and Maxillofacial Surgeon

        Reviews

        SEE WHAT OUR PATIENTS HAVE TO SAY!

        4.8 /5
        12 reviews
        Facebook
        5.0/5
        Jun 11, 2021
        Facebook Gentle Dental Deer Valley
        Every one was so nice and experienced. Knew what they were talking about
        Google
        5.0/5
        Jun 10, 2021
        Google Gentle Dental Deer Valley
        The staff is always great and will greet you with a smile. Even if they are wearing a mask. They take the time to explain and to get you past your anxiety. Thank you.
        Gentle Dental Deer Valley replied on Dec 8, 2020:
        Katheryn Williams, we are so pleased you enjoyed your visit to Gentle Dental Deer Valley!
        Facebook
        5.0/5
        Jun 9, 2021
        Facebook Gentle Dental Deer Valley
        Everyone was very friendly and professional. Brandy was great! She explained everything about my X-rays and gave me a treatment plan. I plan on returning soon to get dental work done.
        Google
        5.0/5
        Jun 9, 2021
        Google Gentle Dental Deer Valley
        Excellent service here. They let you know upfront what the cost will be for each service/procedure. They are kind and friendly.
        Gentle Dental Deer Valley replied on Jun 9, 2021:
        Hi Alyssa, we are very happy to have provided you with such a positive experience!
        Google
        5.0/5
        Jun 9, 2021
        Google Gentle Dental Deer Valley
        Everyone helps me great office.
        Facebook
        5.0/5
        Jun 8, 2021
        Facebook Gentle Dental Deer Valley
        The staff is great made me feel very comfortable and explained in detail what they were going to do and how. Very experienced and friendly
        Google
        5.0/5
        May 28, 2021
        Google Gentle Dental Deer Valley
        A first rate dental office! Dr. Luinstra and staff have taken very good care of me with a comprehensive and strategic plan for my current dental issues, and my long term dental health. Support staff, including Donna, Brandi and Ed are all top notch with their excellent demeanor, professionalism and experience. Front desk staff, including Fran and Michelle, are extremely thorough, accommodating, and very flexible with scheduling. I'm grateful and very happy to be a patient at Gentle Dental Deer Valley.
        Google
        5.0/5
        May 21, 2021
        Google Gentle Dental Deer Valley
        Gentle Dental in Deer Valley is truly an outstanding group of people. They really care about their patients and provide the best service any family can ask for. Brandi was exceptional and rest of the staff were very professional. We look forward to our next visit and hope you do as well. Thank you Gentle Dental ...
        Gentle Dental Deer Valley replied on May 21, 2021:
        Dear Philip, Thank you for taking the time to post your kind words about our staff. We are excited to share this with the team. At, Gentle Dental Deer Valley, it means a lot to us to know you had a great experience and we look forward to seeing you on your next visit.
        Google
        5.0/5
        May 11, 2021
        Google Gentle Dental Deer Valley
        They do an amazing job making their customers feel comfortable, I has a great experience with Brandi!! 😍
        Gentle Dental Deer Valley replied on May 13, 2021:
        Dear Kyla, Thank you for taking the time to post your kind words. At, Gentle Dental Deer Valley, it means a lot to us to know you had a great experience and we look forward to seeing you on your next visit.
        Google
        5.0/5
        Apr 29, 2021
        Google Gentle Dental Deer Valley
        Staff is amazing. They listen to all your needs. At that point they make a plan with you to ensure you are getting the best possible care. The procedure was a great experience and I would defiantly recommend them to anyone.
        Gentle Dental Deer Valley replied on May 3, 2021:
        Dear Jenny, Thank you for the kind feedback. At the Gentle Dental Deer Valley, we are glad that the team has put you at ease and taken great care of you during your visit. Your review means a lot to us and we look forward to seeing you at your next visit.
        Google
        5.0/5
        Mar 23, 2021
        Google Gentle Dental Deer Valley
        Great service at Gentle Dental, Brandi and the others are extremely nice and great workers! Would recommend to others for sure.
        Gentle Dental Deer Valley replied on Apr 6, 2021:
        Hi Jeremiah, we are very happy to have provided you with such a positive experience!
        Facebook
        5.0/5
        Mar 2, 2021
        Facebook Gentle Dental Deer Valley
        thank you so much Brandi for taking such good care of my 8 year old James. he was nervous at first and brandi did such an amazing time making his visit fun. 😍
        Gentle Dental Deer Valley replied on Apr 8, 2021:
        Dear Jamie, Thank you for taking the time to post your kind words. At, Gentle Dental Deer Valley, it means a lot to us to know you had a great experience and we look forward to seeing you on your next visit.
        Facebook
        5.0/5
        Feb 21, 2021
        Facebook Gentle Dental Deer Valley
        Loved this place. We don’t know anyone here that can watch our 3 year old and so I had to bring him. The ladies in the front were so sweet and helped out. He made new friends and I got to see the dentist. Very nice place.
        Gentle Dental Deer Valley replied on Feb 22, 2021:
        Tara, we're happy you found our staff to be so supportive during your experience here at Gentle Dental Deer Valley.
        Google
        5.0/5
        Feb 18, 2021
        Google Gentle Dental Deer Valley
        Great place to have dental work done. Very friendly, knowledgeable and caring group of people. You're treated as a person and not an object and made to feel at ease. I highly recommend Gentle Dental and honestly look forward to my next visit.
        Gentle Dental Deer Valley replied on Feb 18, 2021:
        Dear Glen, Thank you for taking the time to post your kind words. At, Gentle Dental Deer Valley, it means a lot to us to know you had a great experience and we look forward to seeing you on your next visit.
        Google
        5.0/5
        Feb 10, 2021
        Google Gentle Dental Deer Valley
        This is by far my favorite place. I am a nervous dentist goer and the people here just have a way of making me feel better. Everyone is super nice, the front desk ladies, every dentist and assistant there. Went to a few other places before here and this place just gives off the right vibes. They actually care about you and your teeth.
        Gentle Dental Deer Valley replied on Feb 22, 2021:
        Dear Jordan, Thank you for the kind feedback. At the Gentle Dental Deer Valley, we are glad that the team has put you at ease and taken great care of you during your visit. Your review means a lot to us and we look forward to seeing you at your next visit.
        Google
        5.0/5
        Feb 8, 2021
        Google Gentle Dental Deer Valley
        Love this place the woman in the front are so nice and amazing they are fast at getting you in whenever you need help or need and appointment they make sure they get you in the Drs make me feel so comfortable and not scared to come get my treatment No pain at all I just really feel good coming and leaving gentle dental this is the best dentist iv ever come to the women dr my favorite thank you guys so much
        Gentle Dental Deer Valley replied on Mar 10, 2021:
        Dear Sierra, Thank you for the delightful feedback. At the Gentle Dental Deer Valley, we are glad that the team has put you at ease and taken great care of you during your visit. Your review means a lot to us and we look forward to seeing you at your next visit.
        Facebook
        5.0/5
        Jan 20, 2021
        Facebook Gentle Dental Deer Valley
        I just want to thank Brandi and the whole team at Gentle Dental for giving me a beautiful smile. This is definitely the place to go!
        Gentle Dental Deer Valley replied on Jan 22, 2021:
        Melissa, thank you for your kind review; we are happy to pass along your comments to the team here at Gentle Dental Deer Valley!
        Google
        5.0/5
        Jan 13, 2021
        Google Gentle Dental Deer Valley
        The staff at Gentle Dental Deer Valley is consistently friendly and personable, while making sure the physical environment is clean, sanitized, and safe. My mother and I have been going here for over 2 years now, and I always feel like we’re in good hands!
        Gentle Dental Deer Valley replied on Jan 28, 2021:
        Dear Ian, Thank you for taking the time to post your kind words. At, Gentle Dental Deer Valley, it means a lot to us to know you had a great experience and we look forward to seeing you on your next visit.
        Facebook
        5.0/5
        Dec 8, 2020
        Facebook Gentle Dental Deer Valley
        Gentle Dental Deer Valley has a great staff and dentist. I would highly recommend them.👍
        Gentle Dental Deer Valley replied on Dec 8, 2020:
        Thank you again for taking the time to let us know how we did. We hope you have a great day!
        Google
        5.0/5
        Dec 2, 2020
        Google Gentle Dental Deer Valley
        Amazing work and team :) Have had a couple appointments consecutively recently and started out so nervous but the team did a great job calming my nerves and making it an easy experience.
        Gentle Dental Deer Valley replied on Dec 3, 2020:
        Olivia Virgilio, we're happy you found our staff to be so supportive during your experience here at Gentle Dental Deer Valley.

        General Dentistry

        Our general dentistry services take care of the daily dental needs of you and your family.
        Learn More

        • Preventative Services
        • Restorative Services
        • Emergency Dentistry

        Orthodontics

        We offer a variety of options to achieve the smile you always wanted.
        Learn More

        • Invisalign
        • Traditional Braces

        Cosmetic Dentistry

        Our cosmetic services include a variety of treatments for patients looking to enhance their smiles.
        Learn More

        • Teeth Whitening
        • Dentures & Partials
        • Veneers
        • Inlays & Onlays
        • Crowns & Bridges
        • Implants
        • Bone Augmentation

        Specialty Dentistry

        Our extensive network of neighborhood practitioners make it easy to find dental specialists.
        Learn More

        • Orthodontists
        • Endodontists
        • Oral & Maxillofacial Surgeons
        • Periodontists
        • Prosthodontists

        Insurances We Accept

        Gentle Dental accepts most dental insurance plans and options. If you do not see your insurance plan below, contact us and we will be happy to assist in confirming your existing insurance provider.

        CIGNA HMO
        METLIFE PPO
        CIGNA PPO
        EDS HMO
        TDA HMO
        AETNA DMO
        DELTA AZ-PPO
        UNITED HEALTHCARE PPO
        ASSURANT UDC HMO
        AETNA PPO
        HEALTHCOMP
        SECURECARE DENTAL
        DELTACARE PMI HMO
        BC/BS OF AZ PPO
        DELTA DENTAL GEORGIA
        UNITED CONCORDIA PPO
        ASSURANT FORTIS PPO

        ...and many more.
        Call to see if your insurance is covered!

        (623) 688-5070

        Questions about Insurance?

        If you have dental insurance and are concerned about coverage do not hesitate to reach out to our friendly staff. Our team here at Gentle Dental will help you with any payment or insurance questions you may have and will work closely with you to help you get the most out of your dental plan.

        About Payment

        Gentle Dental aims to be as gentle on your wallet as our dentists are when providing treatment. Our professional staff will help you get the most from your dental insurance benefits and explain any deductibles and co-pays to you.

        Payment options include cash, major credit cards, discount plans, and private financing.

        The Gentle Dental Smile Plan

        The Gentle Dental Smile Plan is perfect if you don’t have dental insurance and offers significant savings. The plan has no waiting period, involves no paperwork, and covers all pre-existing conditions.

        You can enroll as an individual, couple or family and receive significant discounts on preventative services including exams, cleanings, fluoride treatments, and x-rays, as well as a host of other dental services. All other services including specialty care such as extractions, root canals, and orthodontics are discounted 20% from our list prices.

        The Smile Plan is effective immediately and there are no claim forms to fill out and no maximums. Seniors 62 and older receive additional discounts on enrollment fees and parents can keep children on their family plan until age 26.

        Our goal is to make it as easy as possible for everyone to obtain quality dental care at an affordable price.

        To sign up or for questions, please visit www.gdsmileplan.com or call us at 800-277-1112.

        You can also enroll at one of our locations.

        Flexible Financing

        We understand that you don’t always have the cash at hand, that’s why we accept most major credit cards and offer flexible financing options which can be helpful if you require more extensive work, orthodontics, or cosmetic procedures that aren’t covered by insurance. These plans can offer:

        • Low down payment and no interest1
        • No money down and no interest2
        • Extended terms up to 48 months at 14.9% promotional interest rates3

        We want to make paying for dental services as easy as possible. For more information, call us toll-free at 1-800-GENTLE1 to get in touch with the Gentle Dental Office in your neighborhood.

        1. Valid photo ID and checking account, credit card or debit card required.
        2. On approved credit. For promotional purchases over $300 if paid in full within promotional period. If promotional purchase is not paid in full within promotional period, interest will be imposed from the date of purchase at 26.99% APR.
        3. On approved credit. For promotional purchases over $1,000. Fixed monthly payments based on repayment over 24, 36, or 48 month period.

        Don’t see the service you need? Give us a call!

        (623) 688-5070

        Other Resources:

        FRIENDLY, CONVENIENT & FLEXIBLE

        Gentle in So Many Ways

        Gentle on Your Mind

        Our experienced Dental Professionals use the latest techniques to be as gentle as possible.

        Gentle on Your Wallet

        We accept most insurance plans, have a discount plan for those without, and offer flexible payment options.

        Gentle on Your Schedule

        We make your life easier with convenient hours including evenings and weekends.

        Services
        Insurance & Payment
        All Specials
        About
        Meet the Team
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        Schedule Now (623) 688-5070