COVID-19 alert: Most of our offices are now open. Call for more information. Click HERE for our Patient Visit Guide.
Extended Hours
Experienced Dentists
Adult and Pediatric Services

We’re now open for dental care. Call us to schedule your next appointment or with any questions. Stay Safe!

Hours

Monday 10:00-6:00
Tuesday 9:00-5:00
Wednesday 8:00-5:00
Thursday 9:00-5:00
Friday 8:00-12:00 (every other week)
Saturday Closed

Service representatives standing by

  • Monday – Thursday: 7:15am – 8pm PST
  • Friday: 7:15am – 6pm PST
  • Saturday: 7:30am – 4pm PST

Schedule an Appointment

Please contact our office by phone or complete the appointment request form below. Our scheduling coordinator will connect with you to confirm the appointment.



New Patients

$100 Off

New patients only. On services of $300 or greater not covered by insurance. Services provided by an Arizona certified dentist.

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New Patients

$50 Exam & X-Rays

Includes new patient exam and full mouth X-Rays.

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Ortho Special

Braces from $99 Month

Flexible payment plans. Including FREE Orthodontic consultation.

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To Know Us Is To Love Us

LEARN ABOUT US

The Deer Valley Gentle Dental is conveniently located on W. Union Hills Drive off N. 35th Avenue, next to AMF Union Hills Lanes.

We offer flexible hours for your convenience, including evenings and weekends by appointment, and accept most insurance plans. For those without dental insurance, we offer a Gentle Dental Smile Plan that provides low-cost preventive and diagnostic care, as well as discounts of 20 percent or more on most dental treatments. We also have payment plans available as needed.

Our friendly team of dental professionals is eager to put a smile on your face by providing sincere and compassionate care. We offer gentle, personalized family dentistry for patients of all ages. Our skilled team of dentists can help you with all types of general dentistry, emergency dentistry, orthodontics, endodontics and periodontics, dental implants, oral surgery, teeth whitening, and much more. For a relaxing environment, we can provide a TV and headphones to focus your mind on something else during the procedure.

We pride ourselves on building relationships for life with our patients by providing a great patient experience, open communication, excellent service for all your dental needs, and education to help maintain good oral health and overall well-being. We promise to make you feel valued, respected, and as important as family.

Stop in and see us on W. Union Hills Drive. We offer convenient, handicapped-accessible parking. To set up an appointment or for further assistance, please call us at 623-688-5070. One of our friendly staff members will be happy to speak with you.

Meet The Team

WHO WE ARE

  • Hilary Luinstra

    Hilary Luinstra

    D.D.S., General Dentist

    View Bio +

  • Rozbeh Hossieni

    Rozbeh Hossieni

    D.D.S., M.D., Oral and Maxillofacial Surgeon

    View Bio +

Reviews

SEE WHAT OUR PATIENTS HAVE TO SAY!

4.8 /5
12 reviews
Google
5.0/5
Dec 2, 2020
Google Gentle Dental Deer Valley
Amazing work and team :) Have had a couple appointments consecutively recently and started out so nervous but the team did a great job calming my nerves and making it an easy experience.
Google
5.0/5
Nov 23, 2020
Google Gentle Dental Deer Valley
Wondetful service! All employees were friendly, kind, and helpful. Would definitely recommend this office.
Facebook
5.0/5
Nov 11, 2020
Facebook Gentle Dental Deer Valley
The staff is great, super friendly, and very welcoming. I’ve never had a bad experience with them, and they always greet me with a smile. Cleanings are quick and painless, and getting fillings is super easy. 10 of 10 stars, would go back.
Gentle Dental Deer Valley replied on Nov 11, 2020:
Hi Robin Weatherby, thank you so much for your positive comments about Gentle Dental Deer Valley!
Google
5.0/5
Nov 2, 2020
Google Gentle Dental Deer Valley
Deer Valley Gentle Dental has been a pleasure to work with! When my tooth was broken at the 7th street and Bell office and they refused to take responsibility in any way or even return my calls, leaving my to have to lose my tooth and pay for an expensive implant, Jody at the Deer Valley office stepped up and contacted me and their office is making great strides to assist me in affording the work necessary. They have proven that money is not more important the the well being of their patients. Thank you Jody and all the staff at Deer Valley Gentle Dental!
Gentle Dental Deer Valley replied on Nov 2, 2020:
Dear Mary Miranda, Thank you for the delightful feedback. At the Gentle Dental Deer Valley, we are glad that the team has put you at ease and taken great care of you during your visit. Your review means a lot to us and we look forward to seeing you at your next visit.
Google
5.0/5
Oct 27, 2020
Google Gentle Dental Deer Valley
After moving to Phoenix from out of state, I found myself with some dental issues and no dentist. I found Gentle Dental and was not disappointed. Nobody likes going to the dentist, but the entire staff was amazing, warm, and welcoming every time I had to go in. I ended up having to see Dr. Luinstra for several things, and she was great. The majority of my visits, Dr. Luinstra was assisted by Brandi. She was amazing, always calming my nerves by explaining what to expect, having casual conversations, and joking with me. I look forward to going back for my cleaning in March! Huge thanks to the whole staff there for making going to the dentist seem much less dreadful!
Gentle Dental Deer Valley replied on Nov 2, 2020:
Dear Shiloh Percy, Thank you for taking the time to post your kind words. At, Gentle Dental Deer Valley, it means a lot to us to know you had a great experience and we look forward to seeing you on your next visit.
Google
4.0/5
Oct 16, 2020
Google Gentle Dental Deer Valley
I keep going to Gentle Dental Deer Valley because the dentist and all the employees are excellent! EVERYONE is extremely qualified to answer any and all questions. I love how they all remember me, smile and make me feel at home. Beautiful work and no pain!
Gentle Dental Deer Valley replied on Nov 2, 2020:
Karen Grunow, we strive for 100% satisfaction, and it is great to see you had such a positive experience at Gentle Dental Deer Valley.
Google
5.0/5
Oct 14, 2020
Google Gentle Dental Deer Valley
I have had a really good experience with Gentle Dental! I have been going there for 4 years now. I love the people that work there. They are always so considerate and so helpful! I would refer anybody to them! I appreciate everything they have done for me and my husband, I'm very happy with their performance and everyone has such a great attitude. Good job to everyone at Gentle Dental Thank you for all your hard work and making me feel better about my smile!
Gentle Dental Deer Valley replied on May 10, 2019:
Your recommendation means so much to us and we're so happy to have earned it. Thank you again for taking the time to let the world know about your positive experience. Have a great day!
Facebook
5.0/5
Oct 13, 2020
Facebook Gentle Dental Deer Valley
I would definitely give this dentist a 5 starts there very kind and caring and they do their job right! Check them out when you go to the dentist next:)
Facebook
5.0/5
Oct 12, 2020
Facebook Gentle Dental Deer Valley
The stuff is nice especially brandy
Google
5.0/5
Oct 12, 2020
Google Gentle Dental Deer Valley
They have always been so nice and answered any of my questions. Brandi and the doctor have the best conversations with me and they always keep me updated as to what is going on!
Facebook
5.0/5
Sep 15, 2020
Facebook Gentle Dental Deer Valley
Awesome staff, would of course recommend them.
Gentle Dental Deer Valley replied on Sep 21, 2020:
We appreciate your positive review about your recent experience with us!
Google
5.0/5
Sep 9, 2020
Google Gentle Dental Deer Valley
Very kind and helpful staff. I was very impressed by the genuine care.
Google
5.0/5
Aug 27, 2020
Google Gentle Dental Deer Valley
I referred my boyfriend to Gental Dental, specifically requesting Brandi as his dental assistant. I worked with Brandi as a assistant at a different dental office and was completely under prepared coming out of dental school. I learned more in one month of working with Brandi than I did in a nine month Dental assisting program. Brandi showed me how to be a confident Dental Assistant and the importance of communicating and explaining dental treatment/dental maintenance to the patients, for overall longevity of dental treatment. My boyfriend had a traumatic childhood dental experience and it made him neglect his dental Hygiene and avoid Dentist all together. It has been 10 years since he has seen a dentist and has lived with mouth pain for a very long time because he was so nervous to see another dentist in fear he would have another horrible dental experience. I reassured him he was going to a trusted dental office, reccomended to me by my mentor Brandi. Brandi spoke highly of Dr. Hillary Luinstra and said my boyfriend would be well taken care and that they would do everything they can to make his experience comfortable. Brandi was excited to have this opportunity to change his mind on being anxious about dental treatment and to get him excited about the importance of dental maintenance. Derek when in for his complete exam and literally came out a different dental patient. Derek came out with light in his eyes and the biggest smile I have ever seen. He was so fired up talking about how he was going to have a new chance at getting new teeth and this time he would know how to care for them the right way. He said when he got to the office at first he was nervous because i had him get there one hour early and the receptionist wasn't welcoming. Saying " your not supposed to be here this early " had that receptionist only known, what it took me to get my boyfriend there and even having to trick him with appointment times so he'd be there punctually rather that minutes late and have to reschedule, maybe she would have been more welcoming. After being told to leave because of covid saftey regulations and coming back Derek was called back by Brandi for his appointment. He said Brandi was so awesome bringing him back that he forgot about rude receptionist. He said he was worried about getting x-rays because he remembered that it had been uncomfortable, before he knew it he said Brandi said "that's it, all done with x-rays" he said she was so Gental and fast, he could have taken more as long as it was Brandi taking the x-rays. Brandi started telling him how she was so excited to see him in the office and how he was in great hands with Dr. Luinstra who was a fantastic Doctor to work for. Dr. Luinstra came in and was very welcoming and between Brandi and Dr. Luinstra he wondered why he hadn't been in sooner to get his dental treatment on the right path. He said he knows he has a long road ahead to getting back on the right path but he wasn't nervous anymore, rather excited and looking forward to him being able to get his smile back. I recommend Gental Dental to anyone who is nervous about Dental treatment.
Google
5.0/5
Aug 26, 2020
Google Gentle Dental Deer Valley
All around great experience. The ladies at the front desk were very nice and welcoming. The dental assistant was upbeat and caring. Dr. Hillary was kind, professional, and gentle. I drove up from Tucson and I will gladly make the trip again to this office!
Facebook
5.0/5
Aug 14, 2020
Facebook Gentle Dental Deer Valley
Great dental office first time going and will be going for now on.
Gentle Dental Deer Valley replied on Aug 17, 2020:
We sincerely thank you for the positive review, and look forward to seeing you again soon!
Google
5.0/5
Aug 11, 2020
Google Gentle Dental Deer Valley
Dr. Hilary Luinstra and her staff are professional and very friendly. They treat their patients like people. They are down-to-earth and enjoy a little chit-chat now and then. And, second best of all, the prices are down-to-earth, too. I paid more for cleanings and dental procedures at other dentists when I had good dental insurance. A cleaning, for instance, is only about $60, and the staff do a thorough job. This place works well in large part because the staff really like Dr. Luinstra. I keep worrying that some day I'll come in and she'll have moved to a bigger job at an expensive dental office. If you don't believe me, try them out. And I'm not being paid for this. (I was a professor before moving here to Phoenix and have been going to this office for nearly five years.)
Facebook
5.0/5
Jul 30, 2020
Facebook Gentle Dental Deer Valley
Love this office and the staff makes everything so easy and comfortable. 10/10
Google
5.0/5
Jul 29, 2020
Google Gentle Dental Deer Valley
There was a mistake on my bill regarding insure I was over billed. Fran in this office was kind enough to ensure to I was reimbursed for the amount I over payed. It was through her efforts that this happened. If everyone there is like Fran then thy are more thank right saying that they love their patients. Thank you,Fran. Jim
Facebook
5.0/5
Jul 28, 2020
Facebook Gentle Dental Deer Valley
I had a fabulous experience with gentle dental on 35th ave and union hills The staff at this location are kind caring and yes gentle I express my concerns and apprehension about having my teeth cleaned due to the horrific experiences I have had with dentists and their staff in the past With that said, Brandy , the dental assistant listened and was very compassionate , caring,and sensitive to make sure I had a positive experience She explained everything everything to me before she took X-rays as well as during her examination . Next I saw Dr Luinsta who was wonderful too The following day I returned for my cleaning and Brandy had informed Donna the dental hygienist about my teeth sensitivity so she was better able to abate some of that during my cleaning. Thank you Brandy Donna was efficient,informed me of the process and always asked how I was doing She was amazing and I felt very relaxed during my cleaning Overall, my experience with this location of gentle dental was A++++++++ Brandy and Donna are amazing and truly reflect the name of Gentle Dental along with heartfelt caring for the patient as well as a true passion for their profession They express themselves professionally and joyfully reducing the anxiety of visiting the dentist Thank you Shelley
Google
5.0/5
Jul 27, 2020
Google Gentle Dental Deer Valley
Switched dentist and really enjoyed my visit here. Got great care and definitely will be coming back here from now on. Thanks jody for the recommendation (:

General Dentistry

Our general dentistry services take care of the daily dental needs of you and your family.
Learn More

  • Preventative Services
  • Restorative Services
  • Emergency Dentistry

Cosmetic Dentistry

Our cosmetic services include a variety of treatments for patients looking to enhance their smiles.
Learn More

  • Teeth Whitening
  • Dentures & Partials
  • Veneers
  • Inlays & Onlays
  • Crowns & Bridges
  • Implants
  • Bone Augmentation

Specialty Dentistry

Our extensive network of neighborhood practitioners make it easy to find dental specialists.
Learn More

  • Orthodontists
  • Endodontists
  • Oral & Maxillofacial Surgeons
  • Periodontists
  • Prosthodontists

Insurances We Accept

Gentle Dental accepts most dental insurance plans and options. If you do not see your insurance plan below, contact us and we will be happy to assist in confirming your existing insurance provider.

CIGNA HMO
METLIFE PPO
CIGNA PPO
EDS HMO
TDA HMO
AETNA DMO
DELTA AZ-PPO
UNITED HEALTHCARE PPO
ASSURANT UDC HMO
AETNA PPO
HEALTHCOMP
SECURECARE DENTAL
DELTACARE PMI HMO
BC/BS OF AZ PPO
DELTA DENTAL GEORGIA
UNITED CONCORDIA PPO
ASSURANT FORTIS PPO

...and many more.
Call to see if your insurance is covered!

(623) 688-5070

Questions about Insurance?

If you have dental insurance and are concerned about coverage do not hesitate to reach out to our friendly staff. Our team here at Gentle Dental will help you with any payment or insurance questions you may have and will work closely with you to help you get the most out of your dental plan.

About Payment

Gentle Dental aims to be as gentle on your wallet as our dentists are when providing treatment. Our professional staff will help you get the most from your dental insurance benefits and explain any deductibles and co-pays to you.

Payment options include cash, major credit cards, discount plans, and private financing.

The Gentle Dental Smile Plan

The Gentle Dental Smile Plan is perfect if you don’t have dental insurance and offers significant savings. The plan has no waiting period, involves no paperwork, and covers all pre-existing conditions.

You can enroll as an individual, couple or family and receive significant discounts on preventative services including exams, cleanings, fluoride treatments, and x-rays, as well as a host of other dental services. All other services including specialty care such as extractions, root canals, and orthodontics are discounted 20% from our list prices.

The Smile Plan is effective immediately and there are no claim forms to fill out and no maximums. Seniors 62 and older receive additional discounts on enrollment fees and parents can keep children on their family plan until age 26.

Our goal is to make it as easy as possible for everyone to obtain quality dental care at an affordable price.

To sign up or for questions, please call us at 800-277-1112.

You can also enroll at one of our locations.

Flexible Financing

We understand that you don’t always have the cash at hand, that’s why we accept most major credit cards and offer flexible financing options which can be helpful if you require more extensive work, orthodontics, or cosmetic procedures that aren’t covered by insurance. These plans can offer:

  • Low down payment and no interest1
  • No money down and no interest2
  • Extended terms up to 48 months at 14.9% promotional interest rates3

We want to make paying for dental services as easy as possible. For more information, call us toll-free at 1-800-GENTLE1 to get in touch with the Gentle Dental Office in your neighborhood.

  1. Valid photo ID and checking account, credit card or debit card required.
  2. On approved credit. For promotional purchases over $300 if paid in full within promotional period. If promotional purchase is not paid in full within promotional period, interest will be imposed from the date of purchase at 26.99% APR.
  3. On approved credit. For promotional purchases over $1,000. Fixed monthly payments based on repayment over 24, 36, or 48 month period.

 

Don’t see the service you need? Give us a call!

(623) 688-5070

Other Resources:

FRIENDLY, CONVENIENT & FLEXIBLE

Gentle in So Many Ways

Gentle on Your Mind

Our experienced Dental Professionals use the latest techniques to be as gentle as possible.

Gentle on Your Wallet

We accept most insurance plans, have a discount plan for those without, and offer flexible payment options.

Gentle on Your Schedule

We make your life easier with convenient hours including evenings and weekends.

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